Sales & Consulting
CompletedClient
Aster Group
Service
Sales & Consulting
Location
Dubai
Date
Feb 2024
Duration
4 months
Business overview
Aster Group had ambition outpacing its go-to-market. We pressure-tested the market opportunity in Dubai, rebuilt the sales motion around it, and stood up the pipeline, roadmap and cadence to make growth repeatable rather than heroic.
Client objectives
Approach
Pressure-test the opportunity, ICP and competitive position.
Rebuild the motion — segmentation, offer, and cadence.
Stand up pipeline, forecasting and enablement.
A staged plan the board can hold the team to.
Revenue impact & KPIs
+38%
net-new revenue in four quarters
99%
client satisfaction
4 months
engagement duration
“They reset our trajectory — a sharper strategy and a pipeline we can actually forecast.”
— Aster Group
Next project
Sales & Consulting · London · May 2024
