Sales & Consulting
OngoingClient
Cortex Software
Service
Sales & Consulting
Location
Riyadh
Date
Oct 2025
Duration
9 months
Business overview
Cortex Software had ambition outpacing its go-to-market. We pressure-tested the market opportunity in Riyadh, rebuilt the sales motion around it, and stood up the pipeline, roadmap and cadence to make growth repeatable rather than heroic.
Client objectives
Approach
Pressure-test the opportunity, ICP and competitive position.
Rebuild the motion — segmentation, offer, and cadence.
Stand up pipeline, forecasting and enablement.
A staged plan the board can hold the team to.
Revenue impact & KPIs
3
new markets validated
98%
client satisfaction
9 months
engagement duration
“They reset our trajectory — a sharper strategy and a pipeline we can actually forecast.”
— Cortex Software
Next project
Sales & Consulting · New York · Mar 2023
