Sales & Consulting
OngoingClient
Nova Retail Group
Service
Sales & Consulting
Location
Dubai
Date
Nov 2025
Duration
4 months
Business overview
Nova Retail Group had ambition outpacing its go-to-market. We pressure-tested the market opportunity in Dubai, rebuilt the sales motion around it, and stood up the pipeline, roadmap and cadence to make growth repeatable rather than heroic.
Client objectives
Approach
Pressure-test the opportunity, ICP and competitive position.
Rebuild the motion — segmentation, offer, and cadence.
Stand up pipeline, forecasting and enablement.
A staged plan the board can hold the team to.
Revenue impact & KPIs
+14%
average deal size
95%
client satisfaction
4 months
engagement duration
“They reset our trajectory — a sharper strategy and a pipeline we can actually forecast.”
— Nova Retail Group
Next project
Sales & Consulting · Hong Kong · Nov 2023
